On the occasion of the 7th China Brand Day, which fell on May 10, 2023, BSAM released brand image video and brand brochure, in an effort to not only display the brand image of BSAM to the whole society, but also demonstrate the brand power of a state-owned enterprise serving “Dual Olympics”.
With focus on the theme of “BSAM, a Beijing-based Giant in Tide of the Times”, brand image video consists of “Service Guarantee for Major National Events”, “Upsurging Scientific and Technological Innovation Tide”, “Rising Financial Tide”, “Overwhelming Digital Tide”, “Magnificent Culture and Sports Tide”, “Flowing Green Tide”, “Leadership of the Party Building” and other parts. This brand image video offers a panoramic view to plentiful fruits of BSAM for rendering high-quality services to join the functional construction of “Four Centers” and contribute to “Five Moves” in sync in recent years, demonstrating great responsibility of a state-owned enterprise in the capital city.
The brand brochure highlights “Powerful BSAM as a Responsible State-owned Enterprise”. While describing historical evolution, business layout, investment fields and development directions of BSAM, the brand brochure intensively eulogizes brilliant achievements for joining grand national events, driving industry upgrade, creating a better life and working hard under major strategies. A vivid scroll of “BSAM Brand Development Panorama” is unfolded.
Brand is not only an important symbol of high-quality development, but also the most valuable core competitiveness of every enterprise in contemporary era. The brand image video and brand brochure are not only the latest annotations of BSAM Brand, but also the new visiting card for the high-quality development of BSAM.
As a state-owned enterprise in the capital city, BSAM attaches great importance to brand building, holds firm to benchmarking world-class enterprises, constantly makes more efforts for brand building, gives full play to the role of brand in steering development, firmly grasps the strategic positioning of the capital city, and regards joining the functional construction of “Four Centers” and contributing to “Five Moves” in sync as work priority and investment focus. BSAM has made pioneering progress in resource mobilization in support of Beijing’s development, investment and financing of major industrial projects, management and operation of important assets and other aspects. Five business divisions have shaped up in BSAM, i.e., finance; energy conservation and environmental protection; park development, operation and management; culture and sports; and information services. Great efforts are made to set up such a brand system that parent brands, main brands and sub-brands support each other and develop in a coordinated manner. “Bird’s Nest”, “Water Cube/Ice Cube”, “Ice Ribbon” and other well-known quality brands spring up. Playing a role of responsible state-owned enterprise, BSAM goes all out for the people’s better life.
Stepping up brand building is not only an inherent requirement for building a modern economic system and forming a new development pattern, but also an important way to transform China from a major economy to an economic power and a fundamental requirement to meet the people’s ever-growing needs for a better life. BSAM will take the release of brand image video and brand brochure as a new starting point, further play the leading role of the brand, tell BSAM Story, spread BSAM Brand far and wide, and let BSAM Brand contribute to Beijing’s development in the new era.
