Established in 2012, with BSAM as controlling shareholder, Beijing Xinlongfu Culture Investment Co., Ltd (hereinafter referred to as “Xinlongfu Culture Investment”) is jointly funded by Beijing Oriental Cultural Assets Management Co., Ltd, a subsidiary of Dongcheng District Government. Xinlongfu Culture Investment is responsible for specific implementation of “Longfu Temple Zone Feature Protection and Urban Renewal Project”.

Situated in Dongsi Zone, Dongcheng District, Longfu Temple Project covers an area of about 163,000 square meters, and consists of functional area and courtyard feature area. The project is positioned as “Beijing’s new cultural center, characterized by the complementary splendor of traditional and modern cultures and the harmonious integration of Chinese and world civilizations”. While retaining the traditional feature of Longfu Temple, this project embraces modern commercial civilization. It will develop into a new-style international cultural consumption magnet sought after by young people, which is fashionable, high-tech, digitalized and intelligent.

Thanks to great efforts over years, Longfu Temple Zone “vacates cage to change birds” and successfully breathes new life into the old downtown area. Since its unveiling and operation in August 2019, Longfu Temple Zone has successfully emerged as a brand-new cultural and creative ecosystem integrating multiple forms of business formats in one, such as WeWork, urban boutique bookstore, art gallery, art community, cultural center and specialty restaurant. A new landmark of cultural consumption in Beijing’s core urban area has come out. In addition, Xinlongfu Culture Investment actively innovates park development modes, explores cooperation with well-known art institutions at home and abroad, and successfully holds “Cannes XR Marché du Film”, “Art Exhibition of Five Chinese Oil Painting Masters”, “Beijing Fashion Week”, etc. Longfu Temple Zone successfully takes a new look as a pedestrian street in vogue, where creativity fair, Chinese-style book market, concert and other cultural and creative consumption activities are conducted, thereby attracting more and more trendsetters to converge. Longfu Temple Project has been awarded a number of honorary titles, such as “Top Ten New Brands of Beijing for Year 2019”, “Municipal-level Cultural Industry Park of Beijing for Year 2020”, “Top Ten Commercial Brands for Year 2020—Destination of Internet Celebrities” and “Best Practice Award of Beijing Urban Renewal”.

In the future, Xinlongfu Culture Investment will profoundly achieve the strategic positioning of the capital city, join Beijing’s functional construction of “Four Centers”, meet the diversified cultural needs of Beijing people, push forward the construction of the “Cultural Golden Triangle” (the Palace Museum—Wangfujing—Longfu Temple), and work hard to build Longfu Temple Project into a fashionable, intelligent and digitalized benchmark demonstration CBD and new landmark of cultural consumption in Beijing.