Established in March 1994, Beijing Beiao Group Corporation (hereinafter referred to as “Beiao Group”) is a wholly state-owned enterprise funded by Beijing Municipal People’s Government. In February 2010, with approval of Beijing Municipal People’s Government, Beiao Group was merged and reorganized with BSAM. From then on, it has become a subsidiary wholly controlled by BSAM. At present, its subsidiaries Beijing Crystal Digital Technology Company Limited, Legend Town and Beijing Jingshi Sports Culture Co., Ltd. are respectively leaders in the fields of visual technology, cultural park and cultural and sports communication.

Over the years, Beiao Group has continuously stepped up the efforts for contributing to the urban development of Beijing and co-organizing large-scale cultural and sports activities in China. With first-class planning, production and execution capabilities, Beiao Group joined and fulfilled the organization tasks for important national celebration ceremonies, such as Celebration Ceremony of the 50th Anniversary of the Founding of the People’s Republic of China and Celebration Ceremony of the 60th Anniversary of the Founding of the People’s Republic of China, as well as the organization of major international sports events, such as Opening and Closing Ceremonies of the Olympic Games Beijing 2008 and the IAAF World Championships in Athletics. the official sport presentation and victory ceremonies services sponsor of the Olympic and Paralympic Winter Games Beijing 2022, Beiao Group successfully delivered the sport presentation and victory ceremonies services during the Olympic and Paralympic Winter Games Beijing 2022.

As an important subsidiary of BSAM in the cultural and sports sphere, Beiao Group has emerged as a backbone with compelling strength, brand awareness and strong sense of social responsibility in the industry. With the advent of “the Post-Winter Olympics Era”, Beiao Group will further give full play to the resource advantages of “a state-owned enterprise serving Dual Olympics”, regard the cultural and sports industry as the core, base on “culture + science and technology” and “sports + science and technology”, commit to the fundamental purpose of meeting the people’s growing needs for a better life, roll out such an innovative business model that integrates culture, sports, science and technology in one and gain ground online and offline, optimize the layout of industrial functions, and form a new industrial landscape with distinct priorities, complementary advantages and relatively well-established chains.