Beijing Guoyuan Sports Culture Investment Co., Ltd (referred to as “Guoyuan Company”) was Established in 2015, with BSAM as controlling shareholder and Beijing Yizhuang International Development and Construction Group Co., Ltd as equity participant, Beijing Guoyuan Sports Culture Investment Co., Ltd (hereinafter referred to as “Guoyuan Sports Culture Investment”) is a professional sports industry investment and operation platform with responsibility for implementation and operation of Nanhai Green International Project. This project was not only one of the “100 infrastructure projects, 100 livelihood improvement projects and 100 high-tech industrial projects of Beijing” in 2020, but also one of the five major projects in the sports field against the backdrop of Beijing’s construction of international consumption center city in 2021.
Nestled in Sports and Leisure Zone of Nanhaizi Country Park, Beijing Economic-Technological Development Area, Nanhai Green International Project has total construction area of about 146,700 square meters. Planning is made for supporting facilities, including a number of sports venues and multi-functional lawns. This project is intended to develop into an innovative sports industry demonstration park integrating industry leadership, international exchange, fashion sports and high-end service industry through multi-functional business space and composite sports venue.
Guoyuan Sports Culture Investment actively shoulders the responsibility of a state-owned enterprise, bears strategic positioning of the capital city in mind, takes part in Beijing’s functional construction of “Four Centers”, adheres to brand positioning of “a pacesetter of sports industry upgrading”, vigorously presents strategic business layout of “one body and two wings” (park development, sports service and sports culture investment), explores the industrial development mode of sports industry agglomeration, sports mass fitness and sports cultural activity in a three-pronged manner, helps sports enterprises grow up, expands the supply of sports content, boosts the thriving development of mass sports and the high-quality development of sports industry in Beijing, and contributes to the “Healthy China Initiative” in full swing.
